Dolmans - Core values

Case

"New core values; how do we make sure they really live in the minds and hearts of our people?"

Client

Dolmans - Core values

Year

2019-2020

Track

Brand values trajectory 'Let's Go Dolmans'

Issue

The issue

We have new core values. How do we make sure they really live in the minds and hearts of our people and make sure our customers really experience them?

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Challenge

The challenge

21 branches across the country. If there's an emergency: we're gone! Employees not used to sitting or days of training

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Solution

Our solution

A course that consists of:

Three short two-hour Brain Boost sessions with storytelling, gamification and lots of short activities.
A nationwide battle over three months in which employees play games around the core values.
An online social platform where employees could show results of their games and feature challenges.

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Result

Measurable result

77.9% increase in awareness of core values

1253 photos of actions around the core values on the online platform

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Brainbakery

When you choose training, you want results. You want your people to learn a lot, you want the time to fly by, and you want results for your organization. Measurable results. That's what Brain Bakery does.

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