The challenge

The stores have many opening hours and the entrepreneurs from the stores can never miss their staff. This left Monday mornings for training.
Because of the entrepreneurial structure, we cannot communicate everyone's performance figures just like that.

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Our solution

Each group received Bootcamp training, including a paintball component, once a month for 4 months. To properly measure the impact of the training, we randomly selected half of the stores. Afterwards, we compared the results of the trained stores, which received a total of 10 hours of training, with the untrained stores. We worked with the 4A Sales model familiar to the participants and refined their skills in the areas of/searching for the pain, redirection techniques, drill and hole storytelling and closing techniques.

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Measurable result