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Some ideas are too valuable to float in a podcast episode or blog post. They require more space, more depth, and most importantly, more time to land. That's why we write books. Books that take you into a story, challenge you to look differently and give you concrete tools to get started yourself.Our books are not dry theories that end up in the closet.

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Your brain lies

Jeanne Bakker

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Algorithms, politicians, and marketers know exactly how your brain works. They know which cognitive biases to trigger to make you click, buy, and believe. They know when you’re having doubts, when you’re pushing through, and which button to press to make you change your mind without even realizing it. And you? You think you’re rational. Your brain takes shortcuts every day. It jumps to conclusions, fills in gaps in your memories, rewrites the past, and paints the future in a more rosy light than it really is. You believe that one negative review more than ten compliments. You think the job applicant who’s like you is a better fit. You sit through a boring movie just because you’ve already been watching it for an hour. Not because you’re stupid. Because you’re human. *Your Brain Lies* takes you through 26 cognitive biases you make every day: at work, in your relationships, and with every decision you don’t even call a decision. No dry theory, but relatable situations, surprising research, and practical tools. Because when you learn to see through your brain, you’re less likely to get carried away.

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