The challenge

The target group consisted of many part-timers and students, who were not always available for a full-time induction program. New employees had to become familiar with a lot of devices, subscriptions and more than 20 computer systems in a short period of time.

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Our solution

We designed an onboarding that seamlessly matched the company's culture and target audience. We did this based on the Pokémon Principles, our own learning principles distilled from the game Pokémon Go.

The course consisted of five levels through which each participant had to pass. During all levels, participants earned badges, as rewards for all kinds of tasks. The physical badges were handed out by trainer and manager.

To keep the pressure on the stores low, we took only four training days. The rest of the trajectory consisted of directed learning in the stores and online. From the beginning of the trajectory, we put the pressure on performing. This through levels, badges, intensive contact with managers and through a final battle; the Final Boss.

Through the intensive contact with managers and the many rewards and assignments, we controlled behavior and performance very effectively.

Measurable result